Boston Hub & Innovation Center
The Boston Hub is one of Verizon’s largest facilities. Located in Boston’s West End, adjoining the TD Garden and North Station, and on the site of Boston Garden.
In the main lobby, Verizon partnered with ESI Design to create an interactive moment that will help attract talent, partnerships, and elevate this new building in Boston. This large digital wall leverages Verizon’s technical platforms and expresses the brand innovation and ingenuity.
Verizon Innovation Center
On floors 15 through 17, Verizon partnered with Gensler to help create the Boston Innovation Center. The Center showcases Verizon’s emerging technologies, a place for Verizon’s latest business, commercial, and academic applications. These are introduced to customers with a self-guided tour of eight touch points. These touch points range from curated exhibits and experiences that combine physical displays, digital content, and linear narrative. The in-house R&D teams workshop is also located in this facility.
Role
Creative Direction
Governance
Project Type
Digital Experiential
Environmental Graphics
Signage
Employer
Verizon CMG
Photography
Courtesy of partners
Partners
ESI Design
Gensler