Verizon Store Attire
Verizon tells a brand story through every experience they create—from large to small. From physical to digital. The Attire 3.0 design is no different, it will continue the story as one brand, with one voice.
The goal was to create a new design that energizes our sales reps with the comfort and confidence needed to perform their best everyday. With this design we addressed the immediate needs of the field with a new shirt. The collection will offer a unified look within a singular design system, weaving together contemporary style and premium textile fabrics. It’ll also offer versatility for all body types and climate conditions.
The goals were to easily be able to pick out store employees vs. customers in store, make it easy to look professional and not degrade over time. Premium but comfortable, long lasting and works for all body types.
It is a refined collection inspired by classic design, elevated with a contemporary touch that captures the forward-thinking and spirit of Brand 3.0. By elevating the look of a pique fabric shirt with a blade collar and a hidden button placket giving the shirt a clean look. The logo moments on the chest and side seam label on the shirt are a 3D weld material which give a techie feel. We utilized the brand color palette and provided small details that make the shirt unique but not awkward. Sales reps love the comforter the shirt provides while still having a professional look.
“Light weight, breathable, so exciting that it looks simple and modern. Simple, confident, and bold, allows us to show up for our customers and team in a human way, while representing the VZ brand.” Gaby
“Oh, this is nice. Right on! Out of 10, I give it a 10. I will wear it. Love it without a collar.” Byron
“I like this shirt. I like long sleeves. Not too heavy, not too light. Breathable. Perfect with and without my vest. Collars are hard to iron. Love the check. Customers always talk about it.” Priscilla
Role
Creative Direction
Concept & Design Lead
Project Type
Attire Design
Employer
Verizon CMG
Partners
Cintas