The 5G Los Angeles Lab is about inviting creatives and influencers to innovate with Verizon. The objective of the lab is to create an ownable 5G Lab expression that honors the master brand and sets the tone for future Lab builds. The lab was created so that Verizon had a dedicated space within one unified design allowing flexibility for a variety of brand activations and works within the design system according to the sponsorship talent.

A 20,000 sq ft space dedicated to 5G testing and an overall technology hub serving the media and entertainment industry. This incubator supports new 5G and MEC-enabled consumer experiences and enterprise tools while testing and showcasing experiences. with new demos and building new products and services to solve large-scale customer problems but still leverage our local ecosystem & partners.

The 5G LA Lab consists of 3 areas, Music Content Hub, 5G Gaming Center, and 5G Sports Center. Each space was graphically branded to resonate to content being created in each area. Logos were created for the 5G Gaming Center and the 5G Sports Center to help show a Verizon branded logo to pair with the sponsorship.

Lobby
A gateway to the experience areas in the lab. The lobby should also be flexible to highlight Verizon Business Group customers and use cases.

Music Content Hub
A hub where partners access our technology and leverage them to incubate new products and services.

5G Gaming Center
A west coast home base for Team Dignitas to train, strategize, compete and stream game play. Zones within to showcase 5G.

5G Sports Center
A home base for Global Sports Ventures Studio (GSVS) to showcase technology using 5G and MEC in the world of sport training and sports entertainment.