Our goal was to leverage America’s biggest TV event of the year to show what Verizon 5G can do, and shout from the rooftops that not only is 5G in Miami, but it will change everything.

As a part of the Verizon and NFL partnership, Verizon provided cell service to the Super Bowl Live park. Because of Verizon’s sponsorship we were able to create the graphic look and feel for the Super Bowl Live park signage by leveraging the Verizon 5G Stadium branding mixed with the Super Bowl LIV branding.

The graphic look and feel of the park included the entrance gateways, the stage branding and wayfinding signage. We also created the Verizon brand ambassador uniforms and the graphics for the transit vehicle around the park which moves items to and from the 5G Stadium in the Super Bowl Live park.