Shawn Mendes performed a private concert for Verizon Up members in New York City as a way to kickstart the partnership with Verizon and his tour. Verizon Up members had a chance to grab 3,000 tickets available on the Verizon Up app.

As a way to create an immersive unforgettable experience for the Verizon Up members, the venue was outfitted with rose graphics that were inspired by Shawn's album art. As you entered into the venue lobby the fans found a photo moment rose wall so they could capture their memories and share on social media.

As a surprise & delight moment, we created a VIP suite for a select few Verizon Up members to experience a meet-and-greet with Shawn for an experience that will last a lifetime.