The University of Rochester’s Memorial Art Gallery was excited to reach its centennial anniversary in 2013. As part of this major milestone, CG was hired to develop a comprehensive wayfinding system to direct and guide the gallery’s visitors. For the newly constructed Centennial Sculpture Park, donor recognition and identification signs were designed.

CG re-branded the gallery with its new “MAG” signature. The signature is prominently featured on several sign types including directional, identification and banner signs.CG established a comprehensive style guide that enables the gallery to use the new brand for all of its current and future collateral.