Coachella 2020
It's almost impossible to see all the great acts at Coachella. Verizon alleviated festival-goers onsite FOMO by providing exclusive access to the best views of the best stages from the comfort of the Verizon Up Live Stream Lounge. The Lounge offers VIP viewing via multiple "stage experiences" with immersive live streams straight from the stages on large scale screens and personal headphones. The space conveniently has a cash bar, A/C, lounge seating, complimentary charging and Verizon Up only artist meet and greets.
Registration
Guests enter the space and see a large scale Verizon Up logo that teases the live streams they can view in the space. They register with a brand ambassador and receive a pair of headphones that allow them to hear the live streams in the space.
Live Streams
We feature audio from the main stage live stream but guests with a pair of headphones have the ability to choose to listen to one of the three live streams. The space features projections from the three different Coachella stage live streams. In between the live streams Verizon will pull from social media and project a collage of the most recent Coachella posts, so guests can view posts and potentially see their post in the activation.
Lounge & Charge
Guests can customize their viewing experience with our modular seating, and in order to let everyone who enters the space easily charge their phones, there are cords for the most popular types of phones. Guests will be able to charge their phones, watch the live stream, drink, and relax.
Role
Creative Direction
Concept & Design Lead
Project Type
Digital Experiential
Environmental Graphics
Experiential
Live Event
Signage
Employer
Verizon CMG
Client
Live Nation
Momentum